our company

We are passionate about designing solutions that deliver relevant benefits and enhance the customers’ experience. We developed the Impax network of digital video walls as a solution for specific retail business challenges by creating unique customer-focused solutions. The Impax screens are currently installed in 20 stores across Montreal and Toronto, and in 19 stores located in the New York, Boise and Philadelphia DMA’s. By the end of 2017, we plan to develop a footprint of 275 stores in the top U.S. and Canadian markets. Impax Media was founded in 2015 and has offices in Montreal, Toronto, and New York.

our services

retailer benefits

TRUE VIEW TECHNOLOGY

The screens have built-in sensors and use our proprietary TruView eye-tracking technology to collect and analyze viewing data. The screens recognize eye contact and activate a time-counter for each view, measuring the number of people who see your content and how long they spend watching it.

The TruView technology also uses facial detection to measure data points on a face…these data points are compared to a database of facial characteristics to anonymously determine the approximate age and gender of the viewer.

The TruView technology doesn’t affect privacy, because images are not recorded. The FCC and OTC have approved the use of this technology in a retail environment.

graph-impax

how it works

The screens have built-in sensors and use our proprietary TruView eye-tracking technology to collect and analyze viewing data. The screens recognize eye contact and activate a time-counter for each view, measuring the number of people who see your content and how long they spend watching it.

The TruView technology also uses facial detection to measure datapoints on a face…these datapoints are compared to a database of facial characteristics to anonymously determine the approximate age and gender of the viewer.

The TruView technology doesn’t affect privacy, because images are not recorded. The FCC and OTC have approved the use of this technology in a retail environment.

ADVERTISER BENEFITS

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