what we do

A 21st century retailer-branded communications platform engaging grocery shoppers.

The network’s 32-inch high-definition screens mounted just above the product displays in every other checkout lane, create a dramatic “video wall” across the front end of the supermarket that can be seen by shoppers throughout the store.
Retailer content drives the programming mix, including quick meal ideas and cooking tips, “What’s on Sale” spots, store services and community support. Additional news and weather content is provided by Impax, and all content is retailer-branded.
Content represents half of the program loop, with local and national advertising, and advertiser branded content, representing the other half. In recent testing, half of the consumers felt that the screens improved their opinion of the retailer. Intriguing enough? Tell us what you are interested in.

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our company

We are passionate about designing solutions that deliver relevant benefits and enhance the customers’ experience. We developed the Impax network of digital video walls as a solution for specific retail business challenges by creating unique customer-focused solutions. The Impax screens are currently installed in 20 stores across Montreal and Toronto, and in 40 stores located in the New York and Philadelphia DMA’s. By the end of 2018, we plan to develop a footprint of 275 stores in the top U.S. and Canadian markets. Impax Media was founded in 2015, and has offices in Montreal and New York.

our executives

Dominick Porco

CHAIRMAN / CEO

Dominick built the largest retail place-based video network in the U.S., delivering engaging digital media in America’s best malls; he is a seasoned media executive with deep grocery experience.
He has been Chairman and CEO of Adspace Networks for ten years, and, prior to that, President of News America Marketing, a $1 billion division of News Corp, focused exclusively on grocery.

Bill Ketcham

EVP / CMO

Bill worked with Dominick to build Adspace Networks, as CMO, being responsible for programming, marketing and research. Previously, he has been CMO of ESPN for ten years, and Global Brand Development VP for Frito Lay International. He also spent two years in the grocery business as an executive with Quality Food Centers.

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