why advertise on your screens?

Ninety-six percent of shoppers notice the screens, and they are an audience in a buying frame of mind…in a position to see your message for 13 minutes, a quarter of that in a “captive” checkout line. All at one of the lowest cpm’s in the media industry, with proof of performance based on “Tru View“ technology that measures number of views electronically.

advertiser benefits

on screen content

The on-screen content in the four-minute loop is a 50/50 split between retailer-branded messaging and advertising sold by Impax Media to advertisers.

graph-impax

SCREEN CONTENT CONSISTS OF

ON SALE

Fifteen-second spots, using the store’s branding, that feature the top weekly deals and special offers, produced by Impax…consumers consider this to be the most desirable content.

BRANDING

Fifteen to thirty-second retailer-produced spots, featuring recipe ideas and cooking tips, store services (such as pharmacy, frequent shopper cards, apps, home delivery), an employee of the month, or retailer’s community activities.

INFOTAINMENT

Twelve-second spots, using the store’s branding…weather forecast, news, sports and entertainment, produced by Impax and updated hourly.

ADVERTISING

Fifteen to thirty-second advertiser messaging. This can be traditional advertising or an advertiser’s branded content.

HOW DOES ``TRU VIEW``

TECHNOLOGY WORK?

The screens have built-in sensors and use our proprietary TruView eye-tracking technology to collect and analyze viewing data. The screens recognize eye contact and activate a time-counter for each view, measuring the number of people who see your content and how long they spend watching it.

WHAT WE LEARN

The TruView technology uses facial detection to measure datapoints on a face…these datapoints are compared to a database of facial characteristics to anonymously determine the approximate age and gender of the viewer. The TruView technology doesn’t affect privacy, because images are not recorded. The FCC and OTC have approved the use of this technology in a retail environment.

FEEDBACK

WHAT ARE THE CUSTOMERS SAYING

CONSUMER REACTION TO CURRENTLY INSTALLED NETWORKS

“TOTALLY OR “SOMEWHAT” AGREE

RESPONDENTS THAT CONSIDER CONTENT VERY OR SOMEWHAT APPEALING

THE SCREENS ARE PLEASANT TO WATCH (ENTERTAINING) 85%
WATCHING THE CONTENT ON THESE DISPLAYS HELPS PASS THE TIME MORE QUICKLY WHEN WAITING IN THE CHECKOUT LINE 84%
THE SCREENS ATTRACT MY ATTENTION 78%
OVERALL, I FEEL THAT INSTALLING THESE ELECTRONIC SCREENS IN-STORE IS A GOOD IDEA 77%
THE CONCEPT OF THESE SCREENS IS INNOVATIVE 77%
THE CONTENT OF THESE SCREENS IS USEFUL 70%
THESE SCREENS BROADCAST INTERESTING CONTENT 62%
HEALTHY-EATING TIPS 56%
MOVIE TRAILERS 55%
HOME DECORATING IDEAS 44%
TRAVEL PICTURES 44%
SPORTS HIGHLIGHTS 42%
NEW CONSUMER ELECTRONICS 40%
BUSINESS NEWS HIGHLIGHTS 34%
CELEBRITY NEWS 33%
LOCAL HIGH SCHOOL SPORTS HIGHLIGHTS 31%
WOMEN'S BEAUTY TIPS 31%
WOMEN AND MEN'S FASHION IDEAS 30%
WHAT'S ON SALE 76%
WEATHER 75%
SPECIAL UPCOMING EVENTS IN-STORE 69%
NEW SERVICES IN THE STORE 65%
LOCAL COMMUNITY EVENTS 64%
RECIPE IDEAS 63%
NEWS HIGHLIGHTS 60%
TRIVIA 57%

RETAIL PARTNERS

TESTIMONIALS

START DIGITAL ADVERTISING TODAY

We are currently offering great early stage incentives to try us. The Impax Video Wall is currently installed in 39 stores across Canada and the US. By the end of 2017, we plan to expand to 275 stores in the top markets in the US and Canada.

EARLY STAGE
INCENTIVES

EXPANDING THE NETWORK
IN CANADA AND THE US