Ninety-six percent of shoppers notice the screens, and they are an audience in a buying frame of mind…in a position to see your message for 13 minutes, a quarter of that in a “captive” checkout line. All at one of the lowest cpm’s in the media industry, with proof of performance based on “Tru View“ technology that measures number of views electronically.
why advertise on your screens?
on screen content
The on-screen content in the four-minute loop is a 50/50 split between retailer-branded messaging and advertising sold by Impax Media to advertisers.
The screens have built-in sensors and use our proprietary TruView eye-tracking technology to collect and analyze viewing data. The screens recognize eye contact and activate a time-counter for each view, measuring the number of people who see your content and how long they spend watching it.
The TruView technology uses facial detection to measure datapoints on a face…these datapoints are compared to a database of facial characteristics to anonymously determine the approximate age and gender of the viewer. The TruView technology doesn’t affect privacy, because images are not recorded. The FCC and OTC have approved the use of this technology in a retail environment.
“We initially installed the Impax Media Digital Entertainment Gates in four of our stores 3 months ago. The results have been really positive. Consumers find the content both relevant and engaging. In fact, we’ve recently given Impax the go-ahead to install the Digital Entertainment Gates in all of our Metro locations in Greater Montreal.”
“I was sold on the idea right away. I find the system to be innovative, practical, and aesthetically pleasing.”
“We take pride in tailoring our product offerings and merchandising to the culture of the community where our store is located…Impax gives us the flexibility to customize the content on the network to local tastes.”
“The ‘Key Foods Information Network’ that Impax Media created for us provides a turnkey solution to a digital video network at the front end of the store…the high definition ‘video wall’ that faces shoppers as they move through the store and enter the checkout lanes looks fantastic, and customers love seeing what’s on sale and…
We are currently offering great early stage incentives to try us. The Impax Video Wall is currently installed in 39 stores across Canada and the US. By the end of 2017, we plan to expand to 275 stores in the top markets in the US and Canada.